American Consumerism by Estelle Choe

34 billion dollars spent annually on supplements…

Estelle Choe is a conceptual image builder. She manipulates her photography in a way that’ll make you stop, stare, and think. In her latest project, American Consumerism, she aims at raising awareness against reckless consumerism and materialistic obsession.

“We have become blind towards our demand for wanting the bigger, the better, and the newer.”

117 billion dollars spent annually on fast food.

11 billion dollars spent annually on cosmetic surgery.

11 billion dollars spent annually on engagement and wedding rings.

91 billion dollars spent annually on gambling.

146 billion dollars spent annually on wasted energy.

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